Top Real Estate Website Builders for 2023
Real estate professionals require effective online tools to showcase properties, engage with potential clients, and drive sales. A well-designed website can be the cornerstone of these efforts. In this guide, we'll explore seven of the best real estate website builders for 2023 to help you make an informed choice.
Why Real Estate Professionals Need a Website
A personal website can:
Centralize information for potential clients.
Enhance credibility and branding.
Improve lead capture efficiency.
Features to Look for in a Real Estate Website Builder
Consider the following key features:
Mobile Responsiveness: Ensure your site looks great on smartphones and tablets.
SEO Tools: Boost your site's search engine ranking.
MLS Integration: Automatically update listings for up-to-date property information.
Customizability: Personalize your website to match your branding.
Tips for Maximizing Your Real Estate Website
Engaging Content: Regularly update your site with blog posts, market insights, and testimonials.
High-Quality Images: Use high-resolution images or hire a professional photographer.
Lead Capture Forms: Incorporate contact forms and call-to-action elements.
Analytics: Monitor user behavior and adapt your strategy accordingly.
1. Ylopo
Overview: Ylopo is a comprehensive digital ecosystem with a focus on Facebook advertising.
Notable Features:
Mobile-friendly IDX websites with sleek designs.
Listing Rocket feature for automatic Facebook Lead Ad campaigns.
Proprietary AI chatbot for 24/7 lead interaction.
Advanced marketing dashboards and Google Local Service Ads.
Pricing: Starts at $295/month, with costs based on added features and ad budgets.
Ease of Use: User-friendly with automation and seamless CRM integration via Follow Up Boss (FUB).
Best Suited For: Agents interested in leveraging the latest marketing trends and maximizing ad budgets.
2. AgentFire
Overview: AgentFire offers extensive customization options, focusing on hyperlocal websites.
Notable Features:
Express Setup for website creation within 48 hours.
Unique ClickMaps, IDX search, automated home valuations, and more.
Comprehensive design and branding services.
Pricing: Customized options, ranging from Express Setup ($199 setup fee) to Custom Design ($2,499 setup fee).
Ease of Use: Intuitive drag-and-drop functionality for user-friendliness.
Best Suited For: Professionals looking to establish a strong local digital presence without significant upfront costs.
3. Union Street Media
Overview: A digital agency specializing in custom real estate websites, emphasizing organic search and user engagement.
Notable Features:
Mobile-first designs with regularly updated listing pages.
Advanced SEO tailored for the real estate sector.
Pricing: Customized to individual needs; request a demo and quote.
Ease of Use: 24/7 support and tailored digital marketing strategies provide a smooth experience.
Best Suited For: Professionals seeking a custom solution backed by experts, with an emphasis on organic search results.
4. Luxury Presence
Overview: Designed for high-end boutique agencies, Luxury Presence focuses on branding with a feature-rich platform.
Notable Features:
Custom website designs with proprietary IDX tools.
Mobile optimization with visually captivating listing pages.
Pricing: Starts at approximately $6,000, with monthly service fees up to $500.
Ease of Use: User-friendly design without complex technicalities.
Best Suited For: Boutique agencies in the luxury segment aiming for top-tier visual presentation.
5. Real Geeks
Overview: Real Geeks offers a holistic platform with diverse digital tools, from MLS searches to client apps.
Notable Features:
Mobile-optimized IDX websites and automated tools like property value assessments.
Facebook Marketing Tool and in-house ad assistance.
Pricing: Initially $250/month, followed by $299/month.
Ease of Use: A straightforward interface and prominent IDX make Real Geeks easy to use.
Best Suited For: Established teams needing comprehensive yet accessible tools.
6. Sierra Interactive
Overview: Sierra Interactive focuses on hyperlocal sites, providing lead generation and organic growth opportunities.
Notable Features:
Customizable home search sites with integrated virtual tours and chat functions.
Emphasis on organic traffic through hyperlocal content.
Pricing: Plans start at $399.95/month for five users.
Ease of Use: Pre-made templates and support for standalone agent sites make setup easy.
Best Suited For: Experienced professionals looking to boost organic rankings over time.
7. Placester
Overview: Known for affordability, Placester partners with NAR, offering significant discounts.
Notable Features:
Standard and à la carte services, including chatbots, sold listing modules, and more.
Emphasis on testimonials for SEO and reputation.
Pricing: Starts from $79/month for NAR members.
Ease of Use: Drag-and-drop features and a comprehensive help library ensure a smooth experience.
Best Suited For: Agents and brokers, especially beginners or small teams, seeking affordability and ease.
Conclusion
Choosing the right real estate website builder is crucial for business growth and outreach. Consider factors like pricing, features, ease of use, and specific requirements. With the options in this guide, real estate professionals can navigate the digital landscape confidently and effectively.